Cookie Policy

A cookie is a small text file saved to your computer, smartphone, or tablet via your browser when you visit a website. Cookies store certain information about the site you visit (such as your preferences, session information, or actions within the site), enabling this information to be remembered when you revisit the site.

We use cookies for the following purposes:

• To ensure our website functions technically correctly and securely,
• To maintain essential functionalities such as your shopping cart and session,
• To facilitate your experience by remembering your choices, such as language and display preferences,
• To improve our services by analyzing website usage statistics,
• To deliver advertisements and content tailored to your interests and measure the effectiveness of our marketing activities.

Cookies do not harm your computer and do not contain viruses.

Our website uses four different types of cookies based on their purpose:

• Strictly Necessary / Technical Cookies: These cookies are absolutely essential for our website to perform its basic functions. Functions such as creating and maintaining your shopping cart, keeping your session active, security checks, and completing form processes are provided through these cookies. Our site cannot function properly without these cookies; therefore, they cannot be disabled.
• Functional Cookies: These cookies provide you with a more personalized experience by remembering your preferences. They ensure that your chosen language, region, display settings, and similar preferences are stored, so you don't have to make the same selections every time you visit the site.
• Performance / Analytical Cookies: These cookies help us understand how visitors use our site. They allow us to measure and improve our site's performance by collecting information such as which pages are visited, how long is spent on the site, and potential error messages, usually in an aggregated and anonymous form. In this context, we use the Google Analytics 4 tool.
• Targeting / Advertising Cookies: These cookies are used to display advertisements relevant to your interests, measure the effectiveness of our advertising campaigns, and prevent the same ad from being shown repeatedly. These cookies use information about your visits to our site and other sites to provide you with remarketing content. In this context, we use Meta (Facebook) Pixel, TikTok Pixel, and Google Ads (Conversion Tracking) technologies.

Cookies other than strictly necessary/technical cookies are used only with your explicit consent.

Cookies are divided into two main groups based on how long they are stored on your device:

• Session Cookies: These are temporary cookies that are only valid as long as your internet browser is open. They are automatically deleted when you close your browser. These cookies are used to ensure the continuity of your navigation and actions within the site (e.g., shopping cart operations) during a single visit.
• Persistent Cookies: These are cookies that remain on your device even after you close your browser, either until a specified expiration date or until you delete them. These cookies allow your preferences to be remembered for your subsequent visits and enable analyses of your site usage. The storage periods of persistent cookies vary depending on their purpose of use.

Cookies are also classified according to the party that places them:

• First-Party Cookies: These are cookies placed directly by Hoito via the hoito.com.tr domain you are visiting.
• Third-Party Cookies: These are cookies placed by third-party organizations that provide analytics, advertising, and measurement services used on our site.

The main third-party tools and their purposes used on our website are listed below:

• Google Analytics 4: Used to measure the performance of our services by analyzing site traffic and visitor behavior.
• Google Tag Manager: Used to centrally manage the measurement and marketing tags used on our site.
• Google Ads (Conversion Tracking): Used to measure the conversions of our advertising campaigns and to carry out remarketing activities.
• Meta (Facebook) Pixel: Used to measure the effectiveness of ads run on Facebook and Instagram and to create target audiences.
• TikTok Pixel: Used to measure the performance of ads run on the TikTok platform and to carry out remarketing activities.

Data collected through these third-party tools is subject to the privacy and cookie policies of the respective providers.

Through cookies, your device and browser information, IP address, browsing and transaction information within the site, your preferences, and behavioral data for advertising and analysis purposes may be processed. This personal data is processed under Law No. 6698 on the Protection of Personal Data ("KVKK") and based on the following legal grounds:

• Mandatory / Technical Cookies: Data processed through these cookies, which are essential for our site to function, are processed without requiring explicit consent, based on the legal grounds of the data controller's legitimate interest and being directly related to the establishment or performance of a contract, in accordance with Article 5, paragraph 2 of the KVKK.
• Functional, Performance/Analytical, and Targeting/Advertising Cookies: Data processed through these cookies are processed only with your explicit consent. You can withdraw your explicit consent at any time through the cookie preference management tool on our site.

For more comprehensive information regarding the processing of your personal data, you can review our Privacy Policy and KVKK Disclosure Statement.

You have the right to manage and change your cookie preferences at any time. You can manage cookies in two ways:

• Site Cookie Preference Panel: When you first visit our website, you can set your preferences for cookies other than essential cookies via the cookie notification banner; you can then update these preferences through the cookie preference panel.
• Browser Settings: You can completely or partially block cookies, delete existing cookies, or set warnings before new cookies are saved, through the settings of your internet browser.

You can access the cookie settings of major browsers through the following menus:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Apple Safari: Preferences > Privacy > Cookies and website data
• Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data

Important: If you block or delete essential/technical cookies, some parts of our website, especially basic functions like shopping cart, session, and security, may not work properly, and you may not be able to fully benefit from the services offered.

Hoito reserves the right to update and amend this Cookie Policy at any time in line with changes in legislation, updates in the technologies used, or developments in our business processes. Changes made to the Policy will take effect from the date of their publication on our website. You can find the effective date and last update date of the current version at the beginning of this text. We recommend that you regularly review this policy to protect your cookie preferences and rights.